As a team of 26 people, we come together each day to offer our creative flair, strategic thinking and a wealth of marketing experience to drive the success of our clients’ brands.


Experience you can rely on.

Initiative is at the heart of everything we do with the aim of simplifying the advertising process for our clients. This, coupled with quick and effective implementation, makes us a uniquely flexible and dynamic team that is constantly looking for ways to add real value and deliver above and beyond expectations.

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Initiative is a full-service agency

Brand Campaigns

Client Services

Corporate & 
Brand Identity



Project Management



Project Management

What we do in a snapshot

All For One

We believe we can all make a difference by nurturing
more greats through our Initiative ABC (A Better Chance) Program.

Get in touch

We would love to hear from you

Telephone: (031) 313 7200
Fax: (031) 313 7222

14 Nuttall Gardens ,
Morningside, Durban , 4001,
South Africa

P.O. Box 50768, Musgrave ,
Durban, 4062

New business enquiries
Anne Pender-Smith Business, Development Director
031 313 7205
083 785 0993

General Enquiries

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14 Nuttall Gardens, Morningside Durban, 4001, South Africa
+27 (031) 313 7200

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